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No Dinner Plans? Mealteca Developer Moves into VMASC

Suffolk software developer Doug Pillsbury and his wife are no strangers to the "what's for dinner" conundrum. Like busy couples everywhere, the end of the day often finds them sans plans for a home-cooked meal and perusing options for a budget-wise dining experience beyond the nest.

"My wife and I can't tell you how many times we come home from work and neither of us have taken out something to thaw," Pillsbury said.

After successfully launching a mobile app for deer hunters in 2012, Mealteca, a "time-sensitive advertisement" app for restaurants, is one of several new projects under development by Pillsbury's DJP Limited, after it relocated from Chesapeake to ODU's Virginia Modeling, Analysis and Simulation Center in North Suffolk. For a monthly fee, Mealteca, which Pillsbury plans to launch in April, will allow restaurants to advertise special offers in real time to potential customers who have downloaded the app for free.

"Restaurants … can have different deals running at any given time," Pillsbury said. "It's almost like a mobile Groupon without the coupon."

Other, more commercially sensitive, DJP projects, such as one he said the company is partnering on with the Smithsonian Institution, Pillsbury was only able to describe in more general terms. The Smithsonian project, he said, involves the "visualization" of vector-borne illnesses such as malaria. Another data-analysis project is under way with the Air Force. ICAMS, though, is a DJP project that is less secret. Recently demonstrated to Suffolk Fire and Rescue, it allows firefighters and their managers to accurately monitor oxygen consumption during fire responses, Pillsbury said. The acronym stands for Incident Command Area Management Systems.

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Published on: April 1, 2013